f1 event pass & landing page
OBJECTIVE:
To create an event pass for the F1 Montreal Grand Prix with a custom die-line and security feature, as well as a landing page design.
PROCESS:
I started by sketching thumbnails of layouts and a new F1 logo. I then chose the colour palette and chose cream, burgundy for a retro feel, and bright blue for a pop of colour. I created custom illustrations digitally to make for a very memorable event pass. The back features a realistic carbon fibre background, as well as the holographic security feature that I designed in the same shape as the Circuit Gilles Villeneuve, where the Montreal Grand Prix takes place every year. I created the landing page in Illustrator and used the same illustrations and colours to keep it consistent with the event pass.
