occu-med rebrand
OBJECTIVE:
To create a new logo, stationery package, and swag item for Occu-Med.
PROCESS:
I started the process by creating 3 different logos and then refining them based on feedback. The blue and the + is for the medical aspect and the orange is for the occupational aspect. I wanted the logo and colours to be memorable but clean and professional. I then expanded and created the letterhead, business card, and envelope designs, and then I chose hand sanitizer for the swag item as it’s very widely used not only in healthcare but across the public as well.
